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Mobile Marketing For Small Businesses

Over the last 10 years, there have been numerous instances of exemplary successful mobile marketing and advertising campaigns by big multinational corporations. International fast food joints like Pizza Hut, Burger King and Taco Bell as well as retailers like Best Buy, Wal-Mart and Sears have launched successful mobile marketing campaigns through mobile sites, text messages and mobile applications.for more details, go straight from the source.

Initial teething problems as well as high charges for services by telecom providers have kept the small and medium businesses from using this mode of marketing for this long. However with the bias against smaller businesses wearing off, the telecom providers are now offering cost effective solutions to new entrepreneurs. Let us take a deeper look into how small businesses can benefit from mobile marketing.

Mobile marketing is the ideal mode of promotion for small businesses like retail sector as well as for the food and beverage industry. Many small establishments like nightclubs, restaurants and take way eating joints send out promotional and advertisement materials to their list of customers. Other businesses like beauty and hair salons, garages, insurance agents, real estate agencies offer personalized promotional messages instantly to their target group of customers.

Marketing for small businesses needs to be creative and interactive, and that’s what mobile marketing does! Apart from simple promotional marketing, mobiles have proved to be extremely effective for customer relationship management. Small businesses find it much easier to send appointment reminders through instant messages via mobile phones rather than other traditional forms of communication like phone calls or mailers.
Some of the reasons why mobile marketing has proved to be so successful for small businesses are listed below:

Mobile usage has grown exponentially over the last few decades not only in the developed world, but in developing nations too. Moreover, a mobile phone is probably the most personalized device that one carries i.e. a single device is used by a single person. Instant promotional messages sent through mobiles are sure to reach the intended customer in most areas and at most times.checkout more information at http://www.business2community.com/brandviews/act-on/5-ways-mobile-marketing-is-affecting-social-media-01342025

Cost Effective – Mobile marketing can be done through sending simple text messages or MMS to customers. This is obviously much cheaper than printing mailers or advertising though dailies or catalogue distribution. For this mode of wireless marketing, entrepreneurs can either send bulk messages to their list of customer through internet or integrate with social networking media.

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Personalized and targeted marketing – Various mobile marketing agencies and vendors have Search Engine Optimization (SEO) software that helps them identify target clients. Therefore if a small business owner needs to run a mobile marketing campaign, he can reach a highly targeted group of customers through lists created by SEOs. Reaching out to the right customers boosts the chances of conversion to real sales.

 

 

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Mobile Marketing- Customer Expectations

Customer expectations are one of the key drivers in any successful mobile marketing campaign. Product manufacturers and service providers firstly strive to meet the basic expectations of their customers in terms of the products and services offered and then delight their customers by exceeding their expectations through efficiency and customer service.

The marketing department undoubted plays a big role in this. When it comes to mobile marketing, there have been numerous ‘voice of customer surveys’ conducted by various trade association, telecommunications providers as well as business owners to understand the customer expectations from mobile marketing. Surveys, universally, have shown similar desires of end consumers.

Relevance – This has topped most of the survey results. Customers often complained that they receive promotional SMS, MMS and Bluetooth messages on products and services they are not interested in, even remotely. They would like the marketing agencies and business owners to create more customized target consumer lists in which they are sent promotional messages which are relevant to their interests.

Privacy – Privacy is another issue very close to the heart of all customers. Within “privacy” there are 2 issues highlighted in the surveys. First and foremost, the customers would like the promoters to take their permission before clogging their inboxes with promotional material. Although some promoters and business owners practice “reply” and “click” permission based options for detailed promotional matter, many send out bulk and heavy messages without seeking any permission beforehand.

The other and more important issue is regarding the privacy of the customers’ personal information. Customers from across the world expect (and have actually demanded) that the telecommunication providers take adequate data security measures and the mobile marketing firms have codes of conduct on selling their personal information to business owners.

– Interface with social networking– A majority of mobile users are heavily into social networking through various sites like Facebook, Orkut and Twitter. Therefore products and services which are marketed through integration with these social networking forums are favored by the customers. Integration enables the consumers as well as business owners to receive and send more customized and relevant promotional matter.

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Mobile web: This is a relatively new concept. Currently few businesses and marketing agencies create websites meant solely for use through mobile phones. Normal sites are either too heavy or large to be accessed and viewed through small screens of cellular phones.go to http://www.theguardian.com/media-network/2015/oct/01/mobile-marketing-deleted-effective-sms-messages for more information.

Therefore, customers expect that the future of mobile marketing will see more mobile friendly websites from both big and small businesses.
Customer Relationship Management- CRM being an integral part of modern marketing, the customers would expect more of post sale CRM activities instead of just pre sales promotions through mobile marketing. This expectation can be easily met by big and small firms alike.

 

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Mobile Marketing – The Future

Mobile marketing emerged as a new mode of promotion about a decade ago and took the world of marketing by storm. With the mobile phone usage growing exponentially, it is estimated that by 2020 there will be more than 4.6 billion mobile users across the world. Even today, the number of cell phone connections overshoots the number of internet users by more than 10 times.

Add to that, the users of other portable personal devices like PDAs, MP3 Players like iPhone, GPS navigators, portable gaming devices like the PlayStation Portable, and readers like kindle and iPad, the opportunity for marketers to reach out to individuals is mind-boggling. Given this high accessibility in the current date and a much brighter future, business owners as well as consumers are exited about the upcoming trends and new technology to come in the field of mobile marketing.

The future of mobile marketing will involve interfaces with the individual’s online identities like Facebook, iGoogle, and other customizable pages. Marketers will use a customer’s browsing and click history to target him or her with specific products in a price band he or she is comfortable with. The customer will have the option of selecting interactive content from a website application, or game to choose and customize options for a product. The future of mobile marketing will in some way, involve marketers targeting specific audiences and enabling them to create and price a product that fits their requirements.read more mobile marketing ideas at http://mobilemarketingwatch.com/urban-airship-launches-industry-first-real-time-mobile-data-streaming-service-52071/

Marketers will also explore options to design products for specific target audiences based on their preferences. Focus group discussions could be initiated and product specification plans could be initiated over a mobile device with the ‘specific’ target audience, at a time suitable for them, selected by them. The mobile connectivity devices will also be able to offer other attractive, interactive options for the customer designed to enhance his experience of the company or product.

Another great option for consumers will be the ability to purchase products. This will be made easier and not to mention safer, with devices having the ability to transact securely with facilities like SSL verification and other safety standards designed to make transactions more hassle free. Though this service is already being offered by many big retailers and other establishments, customer faith is yet to be built for them to accept the safety standards fully.

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Currently, it is mostly large financial organizations and telecommunication companies that are offering secured portals or applications for online mobile transactions and we can be sure the future will see more sellers and service providers offering similar services in the future. This will certainly play a major role in customer relationship management for big and small businesses going forward.